A Sort of Affiliate Homecoming
In the beginning, I thought I had this great idea when I conceived the Affiliate Webinar It was a free affiliate
marketing conference that took place in December 2000...
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Affiliate Marketing Tips
What would you say if a prospective affiliate asked you why they should join your affiliate program? Most affiliate managers don't have...
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Affiliate Marketing Tips

1. Make your affiliate program better than the rest

What would you say if a prospective affiliate asked you why they should join your affiliate program? Most affiliate managers don't have a quick answer for this. Ask yourself what are the three reasons an affiliate should pick your program over your competitors and formulate an elevator pitch.

Some highlights you might like to include are your conversion rate, average sale amount, EPC, top ten monthly affiliate earnings, suggested keywords for the PPC search engines and details on your data feed (this last is not applicable to all affiliate programs). If your numbers don't look stellar, start working on repairing them.

2. Inbox to outbox in 24 hours flat

The speed with which you respond to affiliate queries tells them a lot about what you think of them. If you reply right away or at least within 24 hours, affiliates realize that they are one of your priorities. But if you can't by bothered by emails from affiliates and they get pushed to the eternal back-burner, your affiliates are going to move on.

If you are overburdened and can simply not get back to them, first, you got to quit whining and organize yourself -- we all busy. Second, consider setting up an auto-responder that lets the affiliates know when they can expect to hear from you. If you set up response time expectations, your affiliates will appreciate it.

3. Issue a press release

No, do not put out one of those pedestrian press releases that announce your affiliate program. You know that no media outlet cares about the launch of the 18,847th affiliate program, right? Now I say that after having issued those dopey program launch press releases myself. Nobody cares.1z0-042-70-284

Instead, make a provocative press release that positions your company as a leader and gives some news, or pseudo news, that is timely and appealing. For instance, I put out a press release for my client, InstrumentPro,?right before Black Friday, Top Ten Holiday Musical Instrument Gift Ideas for the Musician Announced at Start of Holiday Shopping Season. The purpose is to better position the company as a leader during the holiday season to make the affiliate program more appealing to affiliates. And it got lots of affiliate links built in to track the consumer response.
Gary Winnick